Insights - Page 2

Optimal’s innovative approach to media planning and buying exemplifies the power of creativity and strategic thinking.

What does this change mean for advertisers, and how can Optimal help?

Please join us in celebrating Q4 Optimal Impact Award winners Jacobi Crisler, Zach Adams, and Erin McCauley for their exceptional contributions and commitment to excellence.

Your digital advertising guide to influencing the right person.

“We’ve been impressed by how much Optimal knows about our business and is focused on outcomes.”

We attended unBoxed 2023 to learn about the tech giant’s newest solutions to help our clients stay ahead of the curve.

At Optimal, we celebrate Avery Logan, Matthew Bonus, and Jacob Garber for their exceptional achievements and their embodiment of our values.

Mazda has “gained significant efficiency via SEM, decreasing cost-per-engaged-visitor by a third.”

Optimal implements advanced SPO strategies to choose the most effective and efficient supply paths to help agencies, advertisers, and campaigns reach their target audience, increase brand awareness, and eliminate media waste.

Optimal was selected for its innovative work with Plunge, leading to a 972% increase in paid digital acquisition.

At Optimal, we are committed to making a positive impact in everything we do.

Designing ads for Facebook and Instagram can be confusing. Here’s a complete guide to ad image sizes, aspect ratios, video length & all the ad specs you need to know.