This tool provides instant feedback on your media plans, allowing you to adjust and refine your strategy on the fly for maximum impact.
At Optimal, we're constantly looking for new ways to empower our clients with the tools they need to build best-in-class media plans. This year in particular has brought more interest than ever before in how AI, automation, and similar tools can be incorporated into campaigns to increase speed and effectiveness.
Introducing the Deploy Media Planner
Today, we're thrilled to announce the release of our latest innovation to increase efficiency on Deploy, our award-winning self-service platform - The Deploy Media Planner. This powerful tool is designed to save time and resources with intelligent suggestions for optimizing your media plans, ensuring campaigns are strategic and effective in real time. The Deploy Media Planner analyzes your campaign’s budget, flight, audience, tactics, and campaign goal - generating recommendations for achieving optimal reach and efficient spend.
Media Plans that Harness Real Intelligence
The Media Planner isn't just another algorithm. It's backed by over a decade of real-world data from Randomized Control Trials (RCTs) and the collective expertise of our seasoned strategists. This wealth of experience and information ensures that your campaigns are as effective as possible.
Data-Driven Decisions for Enhanced Returns
Leverage advanced analytics to make informed decisions that drive enhanced returns and campaign success. Our tool provides instant feedback on your media plans, allowing you to adjust and refine your strategy on the fly for maximum impact.
Strategic Client Engagement
If you are an agency looking to impress your clients with data-driven insights, the Deploy Media Planner is your secret weapon. Engage your clients more effectively, positioning yourself as highly efficient and knowledgeable.
Experience The Deploy Media Planner for Yourself
If you're already on Deploy, simply log in to your account now to access the Media Planner and start optimizing your campaigns with ease. Our team is here to support you every step of the way as you explore this powerful new feature and unlock its full potential. Reach out to your client service representative if you have any questions or would like a one-on-one demo of the feature.
If you're not yet on Deploy but eager to see how our platform, including the Media Planner, can transform your campaigns, reach out to schedule a demo here. Our experts will walk you through the platform, answer any questions you may have, and show you firsthand how Deploy can elevate your digital advertising strategy. Read more about Deploy in Campaigns & Elections, and don't miss out on the opportunity to take your campaigns to the next level - schedule your demo today!
