ENTERTAINMENT
Inspiring audiences across a changing media landscape
The way we consume and experience entertainment continues to evolve. From big screens and phone screens to live and on-demand, there are so many new and exciting ways to reach and engage audiences, however they want to watch.
At Optimal, we harness our deep understanding of consumers and their evolving media habits to place your content in front of the right people in the channels they watch most.
Showstopping performance
Entertainment marketing has historically lagged consumer behavior, ignoring shifts in media consumption in favor of traditional advertising methods. The result? Waste and lack of attribution. We do things differently, ensuring we maximize P&A budgets to drive the greatest amount of box office, PVOD, TVOD, SVOD, and AVOD revenues. From multi-platform day-and-date launch strategies to nationwide releases across thousands of screens — we work with clients of all shapes and sizes, providing the same level of dedication and expertise for all and making promotional budgets work harder.
Connecting with audiences everywhere
We take a holistic approach to digital marketing, optimizing for efficiencies between tactics and channels. We make changes in real-time based on audience reactions and results – pivoting to give you the greatest impact. Our technology considers channel, audience, creative placement, time of day, format, and more, to deliver your content to the right people, whenever and wherever they’re watching.
Investing with confidence in P&A
We believe so strongly in the effectiveness of our work that we often put our money where our mouth is — partnering with filmmakers, producers, and distributors to invest directly into P&A budgets. This lowers cash outlay needs and de-risks investments for film consortiums.
Solutions for every marketing challenge
Our comprehensive digital media solutions are designed to inspire, persuade and, most importantly, perform against KPIs that matter – helping you achieve your goals and win. With the measurable results to prove it.
Digital advertising
& paid media
Capture attention, drive action, optimize campaigns, and boost ROAS seamlessly across digital channels
Paid search
Paid social
CTV & video
Programmatic
Amazon & retail media
Digital marketing
& communications
Increase rankings, drive brand exposure, and create interactive experiences that persuade and perform
Search engine optimization
Digital public relations
Performance creative
Audience data
& analytics
Leverage our datasets or onboard your own to build an audience-first strategy with measurable results
Audience development
Measurement
Data onboarding
Data licensing
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Winning results
We work tirelessly to achieve purposeful growth and results for our clients. Here are some of our recent successes and wins. The next one could be yours.
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Power up your performance
Get ahead with the news and insights you need to inform and inspire your next successful digital media campaign.
