Insights - Page 4

The use of demand-side platforms to deliver programmatic ads has become commonplace amongst advertisers and agencies.

Chances are you’ve come across a number of programmatic ads. They allow the delivery of advs to users on the internet in real-time.

What are LinkedIn Conversation Ads?

LinkedIn has expanded its advertising tools over the last few years to enable advertisers to better …

These three metrics will help you understand your Facebook ad performance better. Together, they’re known as Ad Relevance Diagnostics.

Take your client’s PR presence to the next level by integrating long-established outreach tactics with modern SEO best practices.

Optimal proudly presents our 2022 Consumer Trends Webinar.

Performance Max is a highly automated type of Google Ads campaign that reaches your audience across multiple channels at once.

Google Optimization Score (or OptiScore) is one of several optimization tools available to help campaign managers work faster and smarter.

Optimal’s new audience segments have shown to increase intent to get vaccinated by 38%

Optimal’s latest research uncovers barriers to telehealth use.

Brand Safety is crucial to maintaining the integrity of your campaign, organization, or candidate.

LinkedIn’s many different ad types and creative formats can seem overwhelming. Here’s a breakdown of your options and how to meet your goals.