Optimal was selected for its innovative work with Plunge, leading to a 972% increase in paid digital acquisition.
Optimal is incredibly proud to have been named a finalist in the prestigious 2023 AdExchanger Awards, recognizing excellence in digital marketing. Optimal's selection as a finalist stems from a remarkable collaboration with Plunge, a cutting-edge direct-to-consumer cold plunge wellness solution.
Together, the teams developed a dynamic, full-funnel paid media plan and social strategy that led to exceptional results and demonstrated the power of innovation and creativity in marketing. The campaign made Plunge a household name, generating a paid acquisition purchase volume increase of a remarkable 972% year-over-year, along with a total sales increase of over 1,000% in just a year. Read more about the innovative strategy that has earned industry-wide recognition here.
What sets the AdExchanger Awards apart is the caliber of its judging panel. A carefully selected group of industry leaders and luminaries, hailing from various corners of the digital advertising and marketing ecosystem, form the jury for this momentous occasion. Comprising marketers, publishers, agencies, technologists, and consultants, these judges bring diverse perspectives and unparalleled expertise to the evaluation process.
The AdExchanger Awards serve as a testament to the remarkable achievements of Optimal and other finalists, driving inspiration and motivation for the entire digital marketing community. This event is a powerful reminder of the potential that lies within the industry and the individuals who are steering its evolution.
