Insights - Page 3

Optimal implements advanced SPO strategies to choose the most effective and efficient supply paths to help agencies, advertisers, and campaigns reach their target audience, increase brand awareness, and eliminate media waste.

Optimal was selected for its innovative work with Plunge, leading to a 972% increase in paid digital acquisition.

At Optimal, we are committed to making a positive impact in everything we do.

Designing ads for Facebook and Instagram can be confusing. Here’s a complete guide to ad image sizes, aspect ratios, video length & all the ad specs you need to know.

“George is a true industry leader with robust agency experience that will bring a fresh perspective to our leadership team.”

Long-lasting trends that will change how brands and organizations reach and engage audiences.

Here’s everything you need to know to register your brand on Amazon and unlock the special marketing features that will help grow your Amazon sales.

Compared to Google and other channels, advertisers don’t have to make educated guesses at user interests: Redditors are on the website sharing this information freely.

Whether you’re an experienced Amazon seller looking to grow your sales or you’ve just set up shop yesterday, Amazon advertising is one of the best ways to get your product noticed…and purchased.

The terms you need to know for better programmatic advertising

9 major shifts that will impact life, culture, and work.

Understanding programmatic advertising is crucial to reaching your audience and moving them to action.