Insights - Page 5

Performance Max is a highly automated type of Google Ads campaign that reaches your audience across multiple channels at once.

Google Optimization Score (or OptiScore) is one of several optimization tools available to help campaign managers work faster and smarter.

Optimal’s new audience segments have been shown to increase intent to get vaccinated by 38%

Optimal’s latest research uncovers barriers to telehealth use.

Brand Safety is crucial to maintaining the integrity of your campaign, organization, or candidate.

LinkedIn’s many different ad types and creative formats can seem overwhelming. Here’s a breakdown of your options and how to meet your goals.

It’s vital to understand each step of the app marketing funnel and how it specifically relates to advertising your app.

20 years of algorithm updates reveal a pattern that gives us a clear picture of how Google is trying to change SERPs moving forward.

Facebook and Google have made some important updates to their ad platforms regarding CCPA Compliance.

Which Google UAC is right for marketing your app?

Learn about Google Universal App Campaigns: what they are, how they work, where they can run, and how to set them up.

Since their original roll-out in 2014, store visits have helped thousands of advertisers bridge the divide in the customer journey between online and offline behavior.