Insights - Page 4

One of the most important parts of advertising campaigns is understanding reporting – both what the metrics mean, and how to use them.

With geofencing, Optimal puts the power of advanced geolocation behind your advertising campaigns.

This guide to Connected TV offers political campaigns everything they need in order to reach voters and win elections with CTV.

WASHINGTON, DC – Today, America’s leader in voter-targeted digital advertising for Democratic candidates and progressive causes announced the three major Democratic …

Learn about Connected TV and how it differs from the programmatic ads you’re probably already running.

With a single campaign, advertisers have the opportunity to reach up to 3 billion users through enriching creative assets in multi-channel placements.

The use of demand-side platforms to deliver programmatic ads has become commonplace amongst advertisers and agencies.

Chances are you’ve come across a number of programmatic ads. They allow the delivery of advs to users on the internet in real-time.

What are LinkedIn Conversation Ads?

LinkedIn has expanded its advertising tools over the last few years to enable advertisers to better …

These three metrics will help you understand your Facebook ad performance better. Together, they’re known as Ad Relevance Diagnostics.

Take your client’s PR presence to the next level by integrating long-established outreach tactics with modern SEO best practices.

Optimal proudly presents our 2022 Consumer Trends Webinar.