Insights - Page 1

Today, Optimad Media announced it is relaunching as Optimal and expanding its performance marketing capabilities with the acquisition of Effective Spend

Optimal Earns Placement on Built In’s Best Places to Work List for the Fifth Year

Optimal and Mazda have earned industry-wide recognition with the 2024 Global Automotive Marketing Award for Best Use of Data.

Website migrations present many hurdles, each of which have risks to performance.

The AdExchanger Awards serve as a powerful reminder of the potential that lies within the digital marketing industry.

Optimal’s first-party identifiers will be matched to the FreeWheel Identity Network’s industry leading graphs to achieve greater scale and optimal reach.

“Our clients expect measurable results and efficient optimization, especially in the dynamic CTV landscape.”

The 2024 Google API leak offers an unprecedented look into the inner workings of Google’s search algorithm.

A strong SEO strategy is critical for any brand looking to be seen as an authority in their industry.

Join us in celebrating James Hall, Sara Weinstein, and Phil Hehn for their unwavering commitment to excellence.

“We’ve spent the last year shifting our programmatic spend to an exclusive allow list world. We’re going to be able to replicate the scale of the open exchange in a cleaner, more equitable environment.”

This tool provides instant feedback on your media plans, allowing you to adjust and refine your strategy on the fly for maximum impact.