Insights - Page 1
NewsConsumerEntertainmentHealthcarePoliticsOptimad Media Relaunches as Optimal, Acquires Effective Spend
Today, Optimad Media announced it is relaunching as Optimal and expanding its performance marketing capabilities with the acquisition of Effective Spend
InsightConsumerPerformance Digital MarketingPublic affairsThe Unstoppable Rise of CTV: What It Means for Public Affairs and Advocacy
The shift to CTV isn’t just a passing trend—it’s a fundamental transformation in how audiences consume content.
White paperPublic affairsOptimal Advocacy Toolkit: Leveraging Precision Targeting and Digital Tools to Drive Public Affairs Success
Your digital advertising guide to influencing the right person.
InsightPublic affairsHere’s Why Your Public Affairs Advertising Strategy Needs a Reset
Whether you’re shaping policy, managing a corporate reputation, or influencing public perception, the old playbook isn’t enough.
NewsPerformance Digital MarketingOptimal Earns Placement on Built In’s Best Places to Work List
Optimal Earns Placement on Built In’s Best Places to Work List for the Fifth Year
ConsumerOptimal wins 2024 Ad Age Global Automotive Marketing Award for Best Use of Data
Optimal and Mazda have earned industry-wide recognition with the 2024 Global Automotive Marketing Award for Best Use of Data.
InsightConsumerEntertainmentHealthcareWebsite Migration Guide & Checklist for SEO
Website migrations present many hurdles, each of which have risks to performance.
NewsConsumerEntertainmentPoliticsPublic affairsOptimal is a 3x AdExchanger Awards Finalist
The AdExchanger Awards serve as a powerful reminder of the potential that lies within the digital marketing industry.
NewsPoliticsPublic affairsOptimal and Beeswax: Revolutionizing Voter Targeting Through Advanced CTV Technology
Optimal’s first-party identifiers will be matched to the FreeWheel Identity Network’s industry leading graphs to achieve greater scale and optimal reach.
NewsConsumerEntertainmentPoliticsPublic affairsOptimal Celebrates CTV Campaign Success with FreeWheel’s Performance Suite
“Our clients expect measurable results and efficient optimization, especially in the dynamic CTV landscape.”
InsightConsumerEntertainmentHealthcareGoogle API Leak: A Look Inside the Algorithm
The 2024 Google API leak offers an unprecedented look into the inner workings of Google’s search algorithm.
InsightConsumerEntertainmentHealthcareSmarter Search? AI Overviews Explained
A strong SEO strategy is critical for any brand looking to be seen as an authority in their industry.