Celebrating Excellence: Meet our Optimal Impact Award Winners

At Optimal, our unwavering commitment to delivering exceptional performance for our clients is at the forefront of everything we do. We prioritize excellence and innovation in our work, continually pushing the boundaries to exceed expectations and drive meaningful results. In recognition of this dedication to performance and client success, we're thrilled to honor three outstanding individuals who epitomize these values as our May 2024 Optimal Impact Award winners. Join us in celebrating their remarkable achievements and contributions to our team and our clients' success.

Since joining Optimal in 2021, Digital Media & Creative Strategist James Hall has been instrumental in driving our creative strategy efforts. Over the past year, James has played a pivotal role in refining our creative processes, from inception to final asset delivery. Serving as the primary point of contact for all creative endeavors, James has earned the trust and respect of our clients, leading to exceptional results across the board. Most recently, James' leadership in performance creative development scored Optimal and Plunge a MediaPost Planning & Buying Awards nod, with Plunge's paid social campaigns witnessing a 20% improvement in click engagement, a staggering 140% increase in conversion rate, and a remarkable 62% decrease in new customer cost per acquisition.

Since joining Optimal in January 2022, SVP Sara Weinstein has emerged as the driving force of our Healthcare division. With a remarkable ability to identify opportunities to help her clients create hyper-targeted campaigns using fully-permissioned, privacy-compliant healthcare data, Sara consistently delivers the results clients need. Recently, her work with Finn Partners and Volta Medical directly contributed to a 31% lower cost-per-click and a 51% higher clickthrough rate than health industry averages in order to fill an important clinical trial. Sara's strategic insight and dedication to client success have been instrumental in driving growth and solidifying Optimal's position in the healthcare sector.

Salesforce Specialist Phil Hehn, a member of the Optimal team since 2022, has played a pivotal role in building, optimizing, and enhancing our Salesforce platform. From leading critical feature enhancements to resolving support tickets and ensuring data accuracy and stability, Phil's contributions have been invaluable. His meticulous attention to detail and commitment to excellence have resulted in best-in-class business process management, making Phil an indispensable asset to our fast-growing team, giving our experts the critical support they need in order to spend their time laser-focused on client success.

Join us in celebrating James Hall, Sara Weinstein, and Phil Hehn for their exceptional contributions and unwavering commitment to excellence. Their impact on our business is profound, and we're honored to have them as integral members of the Optimal family. As we continue to grow and innovate, it's individuals like James, Sara, and Phil who embody the spirit of Optimal and propel us toward even greater success.

Please join us in congratulating our May 2024 Optimal Impact Award winners! Interested in becoming an Optimist? Check out our open roles here.