Michael Bassik is CEO of Optimal, the nation’s leading digital marketing company that combines proprietary data, groundbreaking technology, and innovative media solutions to inspire audiences across a changing media landscape. In addition to leading the company’s strategy, operations, and growth, he oversees the company’s growing healthcare data practice.
A sought-after expert on technology and media trends, Michael has been featured in The Wall Street Journal, The New York Times, Fortune, Entrepreneur, Cheddar, and NPR, and was previously named one of Advertising Age’s “40 Under 40” and PRWeek’s “40 Under 40.” A graduate of the University of Pennsylvania and American University’s Washington College of Law, he lives in New York with his wife Alexandra and their three children.
