Revolutionize Your Marketing Strategy with Premier CTV Advertising

Video advertising is dominating the digital landscape — are you making the most of its unprecedented reach? Partner with Optimal to develop and execute a comprehensive CTV and video advertising strategy that spans from precise audience targeting to strategic placement, measurement, and creative testing. We specialize in identifying and engaging potential customers across multiple channels, including YouTube, social media, and a diverse array of streaming and entertainment platforms. Let us help you captivate your audience and drive impactful results with our expertly crafted campaigns today.

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Trusted by leading brands

Optimal is an award-winning CTV and video advertising agency on a mission to distribute your messaging across the world’s most popular multimedia destinations. We drive qualified traffic to your website through video ads that inform, entertain, and convert end users.

Our CTV advertising services

Our video advertising and CTV services are designed to educate and move viewers. We’ll help you craft specific messaging for audiences through video ads made to convert interest into revenue.

Audience Targeting Strategy

Optimal uses a variety of first-party data analytics tools to isolate the audience segments who will best resonate with your messaging. Our team helps identify audience preferences based on customer preferences and behavior patterns, before building messaging made for specific users on specific platforms. This approach eliminates wasted advertising spend and creates a more favorable, personalized viewing experience for prospective customers.

Campaign Setup & Management

Our campaign setup and management services streamline the launch and ongoing oversight of your digital advertising efforts. Utilizing leading demand-side platforms (DSPs) such as StackAdapt, DV360, The Trade Desk, and Deploy, we customize your campaigns for maximum effectiveness. From strategy formulation to real-time adjustments, our team ensures your ads are optimized for performance, reaching your target audience through the most efficient channels.

Creative Testing & Development

CTV advertising is constantly changing —we’ll help you keep up. Our team performs ongoing creative testing and development to continually optimize your video advertising and CTV campaigns over time. We use ongoing A/B testing strategies to consider variations in messaging content, platform, device, scheduling, and ad format that determine your success. With a focus on data-driven improvement, our team regularly develops and tests all campaign features that contribute to your advertising goals.

Placement Optimization

Ad placement has a large impact on video advertising and CTV success. Our team adopts a data-first approach to your ad placement, using sophisticated data algorithms that identify the best digital locations for your messaging. This meticulous approach greatly improves campaign performance and ROI, allowing your brand to make the most of every advertising opportunity. We'll help your brand identify the best apps, websites, social platforms, and streaming sites for each video ad.

Measurement & Attribution

We understand the importance of ad performance analysis, measurement, and attribution. Our team measures every important KPI, from impressions through conversions. It's an ongoing process that begins with data collection, giving your brand insight into video advertising performance across every website or streaming platform. We'll translate attribution details to help your brand understand which touchpoints are most responsible for your campaign's success.

YouTube Campaign Management

Our video advertising and CTV specialists manage the complicated, ever-changing YouTube video advertising landscape on your behalf. We create YouTube ads and manage YouTube campaigns with data-driven precision, from ad creation to performance monitoring and ongoing management. Our hands-on approach to your YouTube ads maximizes visibility, engagement, and ROI — helping your brand reach the audience members who matter the most.

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Revolutionize your strategy with CTV advertising

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Crafted paid connected TV strategies, elevated results

We’ve worked with some of the most renowned brands across diverse industries, showcasing our proven track record in delivering exceptional CTV advertising results. 

Here are some of our recent successes and wins. The next one could be yours.

vaccine

ConsumerHealthcare

Reach and persuade vaccine-hesitant audiences

joe bell movie cast

Entertainment

Driving Video on Demand Streams and Transactions for “Joe Bell”

syringe going into test tube

Public affairs

Engaging Policymakers for Pancreatic Cancer Research Funding

The Optimal
approach

Our approach to CTV and video advertising services has been crafted and fine-tuned to elevate your digital presence. From a dedicated, in-house team of connected TV experts to transparent reporting and technology-driven strategies, our methodology is as dynamic as the digital landscape itself.

Collaborative

At the heart of our CTV agency is a dedicated in-house team of video advertising specialists. We pride ourselves on fostering an environment where collaboration and creativity thrive. With every project, our in-house pros seamlessly integrate their skills, ensuring a personalized and efficient CTV strategy tailored to the unique needs and goals of your brand. The synergy within our team allows us to adapt swiftly to industry changes and deliver results that resonate.

Transparent

Transparency is not just a promise; it's a commitment woven into the fabric of our ethos. We believe in open communication and clarity throughout our partnership. From the initial strategy discussions to regular project updates, we keep you informed every step of the way. Our transparent approach extends to sharing insights into our methodologies, performance metrics, and the tangible impact of our video advertising efforts, fostering a trusting and collaborative relationship.

Experienced

Our agency was founded on advertising over a decade ago and has an industry-leading record of retaining personnel. With over 100 years of combined industry expertise, we've honed our skills in crafting strategies that not only adapt to the ever-evolving digital environment but also stand the test of time. Our dedicated team of 200 experts are award-winning industry leaders, with deep knowledge spanning consumer, politics, healthcare, nonprofits, and entertainment advertising.

Technology-driven

In a digital era, staying ahead requires leveraging the latest technologies. Our agency is at the forefront of innovation, employing cutting-edge tools and data-driven approaches. Underpinning each of our CTV advertising services is a data layer composed of custom integrations with each traffic channel. Sitting on top of our data layer is a comprehensive business intelligence suite with automated alerts, actions, and dashboard reports that enable our account managers to dive deeper and go further with every client’s business.

Dedicated

Dedication is the cornerstone of our client relationships. Our team's unwavering commitment to your goals goes beyond routine tasks; it encompasses a genuine passion for your success. We invest time to understand your brand, industry, and goals, allowing us to tailor our efforts strategically. With a dedicated team at the helm, your project receives the attention it deserves, ensuring that every aspect of our tv advertising strategy aligns seamlessly with your vision for digital growth.

Risk-free

Embark on your tv advertising journey with confidence, thanks to our custom service agreements based on what we believe is necessary to reach success. We stand firmly behind our capabilities and the quality of our services. Throughout our partnership, we prioritize clear communication, measurable results, and a proactive approach to addressing challenges. With us, you can expect a collaborative and results-driven experience that minimizes risk and maximizes the return on your investment.

Our achievements

Connected TV advertising: frequently asked questions

Request a CTV Advertising consultation today

Ready to discover how we can help your business grow? Take the first step toward tv advertising success by filling out this form. Our experienced team of CTV advertising experts is ready to tailor a strategy to your unique needs, markets, and brand.

 

Let’s make your website work harder for you. Start your CTV advertising journey now!