“Our clients expect measurable results and efficient optimization, especially in the dynamic CTV landscape.”
Optimal is thrilled to congratulate our partners at FreeWheel on their newly launched Performance Suite. Our early tests with the Performance Suite have driven remarkable results in CTV campaign optimization and measurement.
Enhancing CTV Campaign Performance
The Performance Suite, available through FreeWheel's Beeswax DSP, offers advanced, machine learning-based solutions designed to meet the evolving needs of performance marketers. Leveraging this suite, Optimal can precisely target audiences, extend reach, and drive measurable conversions for our clients. The Performance Suite is underpinned by FreeWheel’s Identity Network, which combines deterministic and probabilistic identity resolution to enhance targeting accuracy and campaign performance on CTV.
“Our clients expect measurable results and efficient optimization, especially in the dynamic CTV landscape,” said Paula Thompson, our Vice President, Client Strategy. “The Performance Suite's capabilities, combined with our team’s performance expertise, have empowered us to meet and exceed these expectations, delivering both higher conversions and lower costs.”
Driving Efficiency and Transparency
One standout feature of The Performance Suite is its cost-per-acquisition (CPA) bidding strategy. Optimal utilized this feature to significant effect for a national automotive manufacturer, achieving a 40% increase in conversions while reducing the cost-per-acquisition by 32%. The suite’s off-the-shelf optimization models, tailored to each client’s campaign data, allowed Optimal to enhance performance without the need for complex custom work.
The Performance Suite also prioritizes transparency, offering a range of measurement and reporting tools that allow Optimal to track and prove campaign effectiveness. From sophisticated incrementality reporting to granular log-level data, these tools ensure that Optimal’s clients have clear insights into their CTV campaign performance.
Looking Ahead
As the CTV landscape continues to evolve, Optimal remains committed to utilizing the most advanced tools available to optimize CTV campaigns. FreeWheel’s ongoing investment in The Performance Suite aligns with Optimal’s mission to maximize media spend efficiency and deliver superior results for its clients. Together, Optimal and FreeWheel are setting new standards in CTV advertising performance. Contact us to boost your CTV performance today.
