Optimal Earns Placement on Built In’s Best Places to Work List for the Fifth Year
Built In today announced that Optimal was honored in its 2025 Best Places To Work Awards. The annual awards program includes companies of all sizes, from small startups to large enterprise companies, in large tech markets across the US, including Optimal’s home base of Austin, TX. Optimal, formerly Effective Spend, was first recognized by Built In for Best Places to work in 2020. This year’s recognition marks Optimal’s fifth year winning this award.
“We’re incredibly proud to be recognized as a Best Place to Work once again,” said Brian Wulfe, President at Optimal. “This award reflects the supportive culture we’ve built, where individuals are empowered to grow, leadership inspires success, and work-life balance is truly valued. The hard work and dedication our employees give on a daily basis allows us to be an industry leader in digital marketing. Our team is the heart of Optimal, and this honor belongs to them.”
Built In determines the winners of Best Places to Work by analyzing company data about compensation and benefits. To reflect the benefits candidates are searching for more frequently on Built In, the program also weighs criteria like remote and flexible work opportunities and people-first company culture.
“Being recognized as a Best Place to Work is a testament to these companies' commitment to building a workplace where individuals and innovation thrive," said Built In CEO and Founder, Maria Christopoulos Katris. “At Built In, we understand that great companies are powered by great teams, and this achievement showcases their dedication to fostering a culture of growth, inclusivity, and excellence. Congratulations on this well-deserved honor.”
WORKING AT OPTIMAL
Optimal has continued to expand its team – nearly doubling its staff over the last four years – thanks to a diverse client portfolio, high quality digital marketing services and a company culture that values its people and offers career growth opportunities. Over the last 3 years, the company has worked hard to expand its employee benefits to include a wider portfolio of insurance coverage for all phases of life, unlimited PTO, student loan repayment plans and daily lunch stipends. In the summer of 2021, the company expanded to the Los Angeles area, opening a satellite office in Culver City, California. The company works on a hybrid office model, with staff working a mix of in-office and work from home days. Optimal’s team is growing quickly in Austin and LA. Explore our job openings and apply today!
ABOUT BUILT IN
Built In is the “always on” recruiting platform that reaches the tech professionals that other leading recruiting platforms don’t. Designed to help companies hire expert tech talent, Built In continuously drives brand awareness with content. Monthly, millions of the industry’s most in-demand global tech professionals visit our site to stay ahead of tech trends and news, learn skills to accelerate their careers, find the right job opportunities and get hired. Thousands of companies, from fast-growing startups to the largest enterprises rely on Built In. By putting their stories in front of our uniquely engaged audience, we help them hire otherwise hard-to-reach technical and expert talent. www.builtin.com
ABOUT BUILT IN’S BEST PLACES TO WORK
Built In’s annual Best Places to Work program honors companies with the best total rewards packages across the U.S. and in the following tech hubs: Atlanta, Austin, Boston, Chicago, Colorado, Dallas, Houston, Los Angeles, Miami, New York, San Diego, San Francisco, Seattle and Washington DC. Best Places to Work is distinct because its algorithm selects tech companies that build their offerings specifically around what tech professionals value in a workplace. https://employers.builtin.com/best-places-to-work.
