With a catalog of over 500,000 lighting and home furnishing products, Bellacor’s design-centric audience relies on Pinterest. Having limited Pinterest reach or engagement, Bellacor looked to us to improve their social media strategy. Optimal leveraged Kenshoo Social, a platform, using automation for the creation, management, and optimization of highly-targeted social marketing campaigns.
Challenge
When Bellacor needed help increasing Pinterest reach and engagement, Optimal partnered with Kenshoo to leverage automation tools that would boost revenue and decrease ROAS. With over 500,000 products, the team was struggling to get exposure for Bellacor’s vast assortment on the social platform. Prior to partnering with Kenshoo, the normal workflow to get a Pinterest ad live was to manually create and upload individual creative for each product or small group of products, and when those products went out of stock or discontinued, there was no automation in place to ensure those ads were paused, leading to a frustrating experience for shoppers and creating media waste.
Approach
Campaign Buildout Automation
Kenshoo’s workflow automation tools allowed Optimal to easily copy over existing Google Shopping campaigns into Pinterest, saving hundreds of hours associated with manual creative uploads, and immediately gaining exposure for the majority of Bellacor’s product catalog across Pinterest.
Enhanced Reporting
Pinterest reporting was limited, making it difficult and time consuming to compare metrics across other marketing channels such as Facebook and Google. By standardizing metrics within Kenshoo, Optimal could easily understand daily performance, allocate budget based on respective performance between each channel, and leverage automation for reporting sends to key stake holders.
Bulk Bid and Budget Optimization
Optimal was able to improve bid and budget management workflow within the Kenshoo interface, which allowed the team to improve reactive times to both high and lower performing elements using automation. The improved efficiency led to greater overall ROI, and reduced wasted media spend.
Results
By partnering with Kenshoo, Optimal increased tracked sales within the Pinterest platform by 784%, while seeing the highest Pinterest engagement metrics to date. Performance overall has exceeded Bellacor’s expectations, and the team doubled spend as a result.
Contact us to learn more about how you can win with Optimal.
