The COVID-19 pandemic presented the challenge of reaching audiences in a difficult environment flooded with blatant misinformation. Optimal partnered with five state departments of health to reach, educate, and persuade them to receive the COVID-19 vaccination.



We began with a longitudinal study of over 10,000 individuals to understand the core reasons for vaccine hesitancy and to create audience models for vaccine-hesitant individuals likely to be persuaded with facts and information.



Our various state departments of health clients designed tailored creative directly addressing the concerns of different vaccine-hesitant audiences in their respective states, with an emphasis on video and social media marketing to deliver each message. 



<h2 class="wp-block-heading" id="h-reach-and-persuade-with-optimal">Reach and Persuade with Optimal</h2>



Overall Optimal drove 93% video completion rates for 30-second and 15-second video ads and a resounding 38% attitudinal change in sentiment among the most unreceptive audiences.



Today, the states in which we advertised boast the highest rates of vaccination against COVID-19, including Rhode Island with over 80% of the adult population has received at least two doses.



<a href="https://www.winwithoptimal.com/contact-us/" target="_blank" rel="noreferrer noopener">Contact us</a> to reach and persuade your target audiences today.

Reach and persuade vaccine-hesitant audiences

Working on behalf of a major healthcare foundation, Optimal was tasked with reaching specific policymakers to increase funding for pancreatic cancer research.



Optimal worked with the foundation to immerse target policymakers and Congressional staffers with sustained digital advertising efforts. Fueled by our first-party database of policymakers, we were able to take a multi-tiered approach with a combination of direct buys on leading political websites including The Hill and POLITICO, geofencing important government buildings including The White House, CDC, NIH, and Capitol Hill, and custom audience segmentation across programmatic, social and video channels.&nbsp;



The foundation received a number of high-profile media appearances as a result of the advertising campaign which delivered nearly 10 million high-impact advertising impressions to their target audiences. More importantly, the foundation secured additional awareness for their cause and the additional funding they sought. 



<h2 class="wp-block-heading" id="h-reaching-the-optimal-policymakers">Reaching the optimal Policymakers</h2>



From Fortune 500 companies to mission-driven nonprofits, we work collaboratively to understand your communications challenges, shift opinions, and enact change. It’s our mission to help you achieve yours. 



By targeting people instead of focusing on a handful of publications, we reach your targets everywhere they go: streaming video content, reading news, listening to podcasts and music, or scrolling through social media. We work with only the most trusted and transparent partners, allowing us to create a scalable inventory ecosystem based on quality, efficiency, and reach.



Contact our <a href="https://www.winwithoptimal.com/public-affairs/" target="_blank" rel="noreferrer noopener">public affairs</a> team to learn how you can reach your target policymakers.

Engaging Policymakers for Pancreatic Cancer Research Funding

Optimal was proud to partner with Fenton and the New Georgia Project to mobilize voters in advance of the Georgia Senate runoff elections in 2020 that determined control of the US Senate.



To regain control of the Senate, we were tasked with reaching historically ignored Black Georgians who were hesitant to turnout and had been put off by the aftermath of the general election in November. With control of the country in the balance, Fenton and Optimal partnered with the New Georgia Project who had built trust with millions of Georgians across the state over the past decade.



Traditional voter file targeting often has gaps when it comes to reaching Black voters. To counteract this, we married our responsive ad targeting technology with the New Georgia Project’s voter-tested messaging, along with Fenton’s razor-sharp creative and earned media outreach to bring the Georgia Black Belt out to vote and flip the Senate.&nbsp;



With only three weeks to reach voters, Optimal implemented the digital advertising component of Fenton’s robust media plan which featured tailored creative created in partnership with SHOWTIME’s late-night talk show Desus and Mero, as well as new authentic creative from local validators. All video and display ads were mobile and audio-friendly.&nbsp;



With verified, first-party voter data partnerships, we employed digital consumption modeling to serve creative to voters with a high likelihood of engaging with content online and who were most receptive to messaging from digital advertising. We ensured New Georgia Project was able to reach their custom audiences and ensure the right people were getting the right calls to action from voter registration to early voting, and in-person voting.



We supplemented this targeting with New Georgia Project’s canvassing lists, helping drive our core audience of Black Georgians who turned out at 41.9% – an incredible turnout rate for a runoff election in the middle of a pandemic, after sweeping voter disenfranchisement in the state during the preceding general election.&nbsp;



Together with Fenton and New Georgia Projected, Optimal helped secure Democratic control of the Senate for the first time since 2014.

Flipping the Senate in the Georgia Senate Runoffs

The way consumers watch movies has forever changed with the COVID-19 pandemic and the proliferation of in-home streaming options. Studios are adjusting their release strategies to embrace this new paradigm as audiences seek convenient access to higher-quality content anywhere, anytime. Transactional video on demand (TVOD) is a powerful tool for driving both increased viewership and revenue from those who prefer to rent movies at home.



Joe Bell was a new release set to hit theaters on July 23 and transactional video on demand on August 10. The studio needed Optimal to drive audiences to on-demand channels.



To build a high-performing audience with the best probability of driving conversions, we layered targeting tactics and data attributes to build a bespoke audience fit for this film including frequent moviegoers, proximity to theaters, interest in similar movies, demographics, and geography.



Leveraging our real-time intent and optimization strategy, we tested creative against dozens of variables in each audience to deliver the right creative at the right time for maximized engagement. We emphasized media spending for the most actionable audience segments with tailored creative to their unique personas.



We activated these creative pieces across display, native, YouTube, Facebook, Instagram, Twitter, paid search, and CTV, as well as direct advertising placements on relevant sites and platforms including Amazon and Fandango.



Joe Bell became a top-performing title on <a href="https://www.amazon.com/Joe-Bell-Mark-Wahlberg/dp/B09B8Q4BP9" target="_blank" rel="noreferrer noopener">Prime Video</a> during our advertising campaign. Based on our early success, the film was subsequently acquired by Amazon for its free streaming video on demand (SVOD) service after the transactional campaign ended.



At Optimal, we harness our deep understanding of consumers and their evolving media habits to place your content in front of the right people in the channels they watch most. We support theatrical movie releases through VOD debuts to drive maximum revenue for productions of all sizes. Contact us to learn more about our expertise in <a href="https://www.winwithoptimal.com/entertainment/" target="_blank" rel="noreferrer noopener">entertainment</a> marketing.

Driving Video on Demand Streams and Transactions for “Joe Bell”

Amidst a global pandemic and misinformation campaign, the Government of Los Angeles County wanted to ensure every resident took part in the 2020 Census. <a href="https://fenton.com/">Fenton</a> crafted an omnichannel campaign spanning direct mail, out-of-home advertising, and digital media, as well as experiential activations involving street artists and local canvassers, to create ties directly within the communities they were targeting.



Beginning with the onset of the COVID-19 pandemic, their strategy pivoted to rely more heavily on digital channels and tools. Optimal’s data and programmatic digital solutions helped bridge the gap between their message and target audiences.



Fenton created campaign content in each of the 13 most spoken languages in Los Angeles County, with a special emphasis on Spanish language outreach.



Optimal leveraged voter data to find individuals in each of these communities and serve them ads through programmatic and private marketplace video, display advertising, and Connected Television (CTV)



Fenton used teams of offline data collectors to analyze response rates to the Census and identify audiences that required additional messaging and outreach. Optimal and Fenton were able to identify areas as small as two city blocks and target audiences of 5,000 people at a time who had low response rates, reaching targets with ads through our geotargeting solutions.



When socially-distanced canvassing was able to restart that summer, our partnership with Fenton allowed us to focus digital advertising on the Census tracts where field organizers were having in-person conversations.



Los Angeles County is considered the hardest-to-count county in the United States. Together with Fenton, we were able to close the gap and help make sure Los Angeles County residents were counted in 2020.

Mobilizing Los Angeles County for the 2020 Census

A ride-sharing company was facing restrictive new laws in New York City that would result in price increases for customers and increased operating costs for the company. Determined to fight back, the company partnered with Optimal to reach and engage citizens to sign petitions, and speak to the adverse impact the laws would have on the city and its residents.



With Optimal’s targeting solution, we were able to identify engaged voters, as well as targeted members of the media, and deliver messages illustrating the impact of the proposed policy on riders throughout New York City.



As a result, the city of New York pulled back the proposed restrictions, and shifted instead to a more cooperative approach to regulation while meeting the needs of New York City’s residents and visitors.

Protecting the Sharing Economy in New York City

<a href="https://www.blacklightmov.com/" target="_blank" rel="noreferrer noopener">Blacklight</a> starring Liam Neeson is an action film that hit theaters in February 2022. With COVID-19 cases declining and mask mandates loosening across the country, Optimal used a layered targeting approach to drive in-theater ticket sales and at-home rentals, also known as transactional video on demand (TVOD) sales.



We started by identifying the target audience for this particular film by leveraging data from first- and third-party data partnerships. We identified the likely characteristics of key audience segments including those who are fans of the cast and crew, frequent moviegoers, action and thriller fans, and Liam Neeson fans. 



To reach these potential movie watchers across any device, anywhere we built a layered targeting approach that relied on geolocation data such as key zip codes of theater locations that were showcasing the movie, and audiences who had previously visited these theaters along with third-party data of audience members who used movie apps like Fandango or AMC Theaters.



Our activation strategy relied on driving users through the funnel of awareness, engagement, and, ultimately, conversion. With our real-time intent and action-based optimization, we continuously tested creative to different audience segments and selected the optimal performing pieces of video and native content to drive the highest level of engagement



We ran creative across multiple channels including YouTube, Facebook, Instagram, Twitter, TikTok, Display, and CTV. In addition, we leveraged direct partnerships with media sites related to our audience’s interests. Research that demonstrated a strong overlap between likely moviegoers and fans of live sports drove us to place media on the Sports Illustrated, ESPN, and SBNation websites. High-impact advertisements were also placed in the film and entertainment section of Vulture and Fandango coinciding with the film’s opening weekend.



Using our layered targeting approach, we exceeded our goals by delivering over 125% of the projected KPIs all while remaining on budget. The film opened to the high end of expectations and overachieved expected VOD transactions by 65%.



<a href="https://www.winwithoptimal.com/contact-us/" target="_blank" rel="noreferrer noopener">Contact us</a> to learn more about how you can win with Optimal.

Using a Layered Targeting Approach to Exceed Box Office and On-Demand KPIs by 125%

John Bel Edwards was first elected as Governor of Louisiana in 2015 replacing Bobby Jindal in Baton Rouge. Edwards’ election as a Democratic Governor in a deep red state happened in the midst of a storm of scandals with former Republican Senator Vitter and was attributed to little more than a fluke.



Edwards’ 2019 reelection effort was poised to be an incredibly tight race. It all came down to the runoff between Edwards and Republican challenger Eddie Rispone.



Sapphire Strategies, an award-winning agency offering comprehensive digital strategy for Democratic campaigns and causes, ran Governor Edwards’ digital program. <a href="https://www.sapphire-strategies.com/">Sapphire Strategies</a> used Deploy, Optimal’s award-winning self-serve programmatic platform, to place a significant portion of the digital media for the campaign. Deploy is designed for agencies and consultants as a one-stop shop for executing advanced media buying and won the 2020 Reed Award for “Most Innovative Product of the Year.”



With Deploy, Sapphire Strategies was able to run multiple digital advertising campaigns to targeted audience segments with their personalized creative.



However, Edwards’ reelection victory did not come easy. Eddie Rispone was a formidable opponent who had won the support of President Trump, who enjoyed an approval rating of over 65% in the State of Louisiana at the time. The GOP pegged Edwards’ seat as vulnerable and was a strong pickup opportunity given the historically low turnout in the state’s off-year elections. To protect the governor, Sapphire Strategies needed to leverage their data with the right tools to target, persuade, and turnout voters.



Sapphire Strategies created and targeted digital ads to segments of their custom audience including African-American voters.



In a state where 31% of the electorate are Black voters, Sapphire’s targeted ad campaigns to this crucial voter audience contributed to pushing John Bel Edwards to victory.



According to The New York Times, “Mr. Edwards saw a surge of support, largely among African-American voters and white moderates living in and around cities. Twenty percent of the African-Americans who voted early in the runoff had not participated in the state’s all-party primary, and there were considerable upticks in turnout around urban hubs like New Orleans and Baton Rouge.”



These voters who didn’t vote in the primary but did during the runoff election demonstrate the importance of GOTV campaigns in tight races.



Sapphire Strategies used Deploy to ensure GOTV messaging reached the right universe of voters. Leading up to election day on November 16th, Louisiana saw the highest ever turnout for a non-presidential election, up to 31% compared to the primary. In the end, Edwards won by 40,000 votes. His win in the State of Louisiana, especially during a time of redistricting, will help to pave the way for future Democratic wins and progressive policies.



Edwards’ reelection also highlights the importance of targeted digital advertising, personalized messaging, and using platforms like Deploy with voter file match rates up to 90%, precision targeting, and expansive reach.



Julia Ager, President, and Founder of <a href="https://www.sapphire-strategies.com/">Sapphire Strategies</a>, said: “Deploy allows us to run hyper-targeted programmatic ad campaigns all in one, easy to use, self-serve platform. It’s powerful and intuitive with the best data and onboarding so we know we’re reaching the right voters”.

Winning a tight Governor’s race in Louisiana with Deploy

<a href="https://hellotushy.com/" target="_blank" rel="noreferrer noopener">TUSHY</a> is revolutionizing the American bathroom category with an affordable, modern bidet attachment that upgrades human hygiene and reduces wasteful toilet paper consumption. TUSHY wanted to expand their online market share, but faced a crowded marketplace dominated by several well-known brand names. 



<h2 class="wp-block-heading" id="h-challenge">Challenge</h2>



The client’s existing Google Ads campaigns were performing at high conversion rates and meeting their cost per acquisition goals. However, the client was struggling to support their aggressive growth plans while maintaining efficiency. Optimal identified Google Smart Shopping as a tool to help TUSHY simplify campaign management, maximize conversion values, and expand reach.



<h2 class="wp-block-heading" id="h-approach">Approach</h2>



Optimal immediately implemented Google Smart Shopping campaigns to expand TUSHY’s reach. While standard Google Shopping campaigns are limited to the Google Search network, Google Smart Shopping reaches customers across the Google Display Network, YouTube and Gmail, thereby dramatically increasing the number of ad placement opportunities.



With increased reach came increased brand awareness, exposing new audiences to the TUSHY brand and driving an increase in upper funnel traffic. To re-engage and convert these new visitors, Optimal utilized the Dynamic Remarketing capabilities unique to this type of Shopping campaign.



With Google Smart Shopping, the team was able to scale while keeping customer acquisition costs within goal. Smart Shopping campaigns apply Google’s machine learning to optimize toward the top performing ad creatives channels and audiences. As an additional measure, Optimal enabled the Target ROAS bidding option, enhancing the campaigns ability to maximize revenue while maintaining a profitable ROAS for the client.



<h2 class="wp-block-heading" id="h-results">Results</h2>



After launching Google Smart Shopping, TUSHY’s bidet sales grew by 4x while staying within profitable CPA thresholds. Revenue from click-through attributed sales increased by 332% in Q1 2019 compared to Q1 2018. Additionally, the increased placement opportunities associated with the Smart Shopping campaign resulted in a 569% increase in impressions leading to increased brand awareness year over year. 



Due to the success of Google Ads campaigns managed by Optimal and powered by Google Smart Shopping, TUSHY was able to expand its product line to portable bidets and sustainable towels and toilet paper. Additionally, a percentage of the sale from each TUSHY bidet benefits Samagra Sanitation. Thanks to cost-effective online growth, TUSHY’s donations have helped more than 30,000 impoverished families in Pune, India, gain access to clean latrines. Furthermore, TUSHY was able to achieve its goal of becoming a carbon neutral company.



<a href="https://www.winwithoptimal.com/contact-us/" target="_blank" rel="noreferrer noopener">Contact us</a> to learn how you can win with Optimal.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="535" src="https://media.winwithoptimal.com/wp-content/uploads/2024/02/Tushy-Client-Testimonial-1024x535.png" alt="client testimonial &quot;website traffic and revenue have increased markedly&quot;" class="wp-image-37359" srcset="https://media.winwithoptimal.com/wp-content/uploads/2024/02/Tushy-Client-Testimonial-1024x535.png 1024w, https://media.winwithoptimal.com/wp-content/uploads/2024/02/Tushy-Client-Testimonial-300x157.png 300w, https://media.winwithoptimal.com/wp-content/uploads/2024/02/Tushy-Client-Testimonial-768x401.png 768w, https://media.winwithoptimal.com/wp-content/uploads/2024/02/Tushy-Client-Testimonial.png 1500w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>

Increasing Revenue 332% with Google Smart Shopping

<h2 class="wp-block-heading" id="h-challenge">Challenge</h2>



As a global company, <a href="https://www.veeam.com/" target="_blank" rel="noreferrer noopener">Veeam</a>’s digital advertising drives leads from many different regional markets. However, Veeam found that lead quality varied significantly from region to region. Optimal was challenged with creating a full-funnel strategy to drive more high-quality leads through top-revenue markets and increase total lead volume—all while attaining a lower average cost per lead.



<h2 class="wp-block-heading" id="h-approach">Approach</h2>



Working closely with the client, Optimal revamped Veeam’s paid advertising program with a full-funnel digital strategy, increasing engagement, leads, and product purchases.



<h3 class="wp-block-heading" id="h-upper-funnel-display">Upper Funnel: Display</h3>



To keep overall lead volume high and to optimize cost per lead, Optimal implemented Google Smart Display campaigns. Smart Display campaigns use the power of Google’s machine learning to maximize lead volume at the lowest possible cost per acquisition.



However, while Smart Display campaigns are a highly efficient way to grow total leads, the smart bidding algorithm is not capable of optimizing for lead quality. To maintain quality, Optimal restructured the campaigns to ensure that budget was weighted more heavily toward Veeam’s top-revenue sales markets. By pairing Google’s smart automation with regional budget constraints, and aggressive ad testing and optimizations, Optimal was able to grow global leads while also improving lead quality.



<h3 class="wp-block-heading" id="h-mid-funnel-paid-social-advertising">Mid Funnel: Paid Social Advertising</h3>



Optimal expanded Veeam’s digital strategy to include <a href="https://www.winwithoptimal.com/services/paid-social/" target="_blank" rel="noreferrer noopener">paid social</a> advertising on Facebook and LinkedIn. With precise targeting options like skills-based targeting as well as unique ad formats like lead form ads, these social platforms are excellent tools for B2B lead generation. To attract and engage in-market, and demographically relevant social users, Optimal’s social strategy focused on driving asset downloads to build a robust audience to fuel Veeam’s remarketing efforts.



<h3 class="wp-block-heading" id="h-lower-funnel-remarketing">Lower Funnel: Remarketing</h3>



Optimal’s display and paid social advertising strategies effectively increased traffic and engagement with Veeam. But, to help nurture those leads further down the purchasing funnel, Optimal established remarketing campaigns on various ad networks including; Google, Bing, Facebook and LinkedIn. The remarketing campaigns targeted customers that had previously engaged with Veeam’s content, whether through paid ads or directly on the Veeam website.



The campaigns also utilized Veeam’s own CRM customer data to remarket cross-channel to customers of other Veeam products. Aligning the remarketing strategy to Veeam’s customer touchpoints, the campaigns promoted free product trials, bringing these users one step closer to making a final product purchase.



<h2 class="wp-block-heading" id="h-results">Results</h2>



After just one quarter working with Optimal, Veeam’s product downloads increased 80% quarter over quarter. Additionally, the strategy contributed to a 600% increase in web traffic, a 62% decrease in cost per product download, and a 62% decrease in average cost per click. 



Performance continued to improve following a full implementation of the digital advertising strategy. Optimal was able to exceed Veeam’s performance goals and drive a substantial increase in performance.



<a href="https://www.winwithoptimal.com/contact-us/" target="_blank" rel="noreferrer noopener">Contact us</a> to learn more about our services.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="535" src="https://media.winwithoptimal.com/wp-content/uploads/2024/02/Veeam-Client-Testimonial-1024x535.png" alt="quote from client: optimal doesn't feel like a separate contractor. they're part of our business and they share our goals." class="wp-image-37254" srcset="https://media.winwithoptimal.com/wp-content/uploads/2024/02/Veeam-Client-Testimonial-1024x535.png 1024w, https://media.winwithoptimal.com/wp-content/uploads/2024/02/Veeam-Client-Testimonial-300x157.png 300w, https://media.winwithoptimal.com/wp-content/uploads/2024/02/Veeam-Client-Testimonial-768x401.png 768w, https://media.winwithoptimal.com/wp-content/uploads/2024/02/Veeam-Client-Testimonial.png 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>

How Optimal Helped Veeam Increase Web Traffic by 600%

<a href="https://roomify.com/" target="_blank" rel="noreferrer noopener">Roomify</a> came to Optimal for help scaling sales and increasing market share with college undergraduates, graduates, and young professionals looking to furnish their dorm or first apartment. Initially, Roomify planned to budget for media spend on search and social advertising campaigns to drive sales on their eCommerce website. Optimal helped Roomify alter its strategy by demonstrating how the Amazon Marketplace, with its dominant position with millennials, presented a significant opportunity for incremental sales growth beyond what was achievable on their own website.



<h2 class="wp-block-heading" id="h-challenge">Challenge</h2>



As a rapidly-growing startup, Roomify executives have high-growth forecasts but are often stretched for access to resources that easily create and maintain organized marketing plans for each sales channel. And while the executives understood the massive eCommerce opportunity that Amazon Marketplace presents, they also needed a full-service team with the expertise, technology, and a proven track record to effectively leverage it. To find success on Amazon, brands need to create and execute an expansion strategy also addressing quickly growing eCommerce sales during their peak sales season.



<h3 class="wp-block-heading" id="h-sponsored-product-ads">Sponsored Product Ads</h3>



Optimal developed an Amazon advertising strategy that achieved Roomify’s growth goals. The sponsored product ads strategy not only expedited initial eCommerce sales by putting ads on the top of the search results pages, but the high CTR and conversion rate of those ads also helped to increase “seller rank,” thus boosting organic search rankings as well.



<h3 class="wp-block-heading" id="h-product-listing-page-optimization">Product Listing Page Optimization</h3>



Optimal worked with Roomify to evaluate each product listing page in relation to competitors and Amazon best practices. We generated a comprehensive strategy to improve each page with the goal of driving higher eCommerce conversion rate and increase rankings in Amazon Search. Optimizations entailed a number of tactics, including expanding high-quality images, optimizing descriptions with target keywords, and optimizing product parent-child relationships.



<h3 class="wp-block-heading" id="h-positive-feedback">Positive Feedback</h3>



An email drip campaign was a key component to generating positive seller feedback, product reviews, and preventing negative feedback. It’s important to keep in mind that Amazon has very strict policies regarding direct communication with customers. Following best practices, we were able to develop an email drip campaign that resulted in more product reviews and reduced negative feedback, while remaining in compliance with Amazon’s policies.



<h2 class="wp-block-heading" id="h-results">Results</h2>



By partnering with Optimal, Amazon sales increased by 273% over the first three months, with an 80% increase in sponsored product revenue. By the third month, Amazon generated half of the revenue that Google and Bing search ads generated combined on a ROAS more than double that of search. Amazon ROAS came in at over double the projected goal after only three months of management, setting the stage for future growth while ensuring the eCommerce channel is ROI positive. Overall performance exceeded Roomify’s expectations, prompting the client to double their ad spend the following year.



<a href="https://www.winwithoptimal.com/contact-us/" target="_blank" rel="noreferrer noopener">Contact us</a> to learn how Optimal can help you create a winning eCommerce strategy. 



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="535" src="https://media.winwithoptimal.com/wp-content/uploads/2024/02/Roomify-Client-Testimonial-1024x535.png" alt="roomify ecommerce testimonial: optimal has been crucial to our success on amazon" class="wp-image-37284" srcset="https://media.winwithoptimal.com/wp-content/uploads/2024/02/Roomify-Client-Testimonial-1024x535.png 1024w, https://media.winwithoptimal.com/wp-content/uploads/2024/02/Roomify-Client-Testimonial-300x157.png 300w, https://media.winwithoptimal.com/wp-content/uploads/2024/02/Roomify-Client-Testimonial-768x401.png 768w, https://media.winwithoptimal.com/wp-content/uploads/2024/02/Roomify-Client-Testimonial.png 1500w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>

ecommerce website on computer with person holding phone with shopping cart

Optimal Earns Placement on Built In’s Best Places to Work List

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