Working on behalf of a major healthcare foundation, Optimal was tasked with reaching specific policymakers to increase funding for pancreatic cancer research.
Optimal worked with the foundation to immerse target policymakers and Congressional staffers with sustained digital advertising efforts. Fueled by our first-party database of policymakers, we were able to take a multi-tiered approach with a combination of direct buys on leading political websites including The Hill and POLITICO, geofencing important government buildings including The White House, CDC, NIH, and Capitol Hill, and custom audience segmentation across programmatic, social and video channels.
The foundation received a number of high-profile media appearances as a result of the advertising campaign which delivered nearly 10 million high-impact advertising impressions to their target audiences. More importantly, the foundation secured additional awareness for their cause and the additional funding they sought.
Reaching the optimal Policymakers
From Fortune 500 companies to mission-driven nonprofits, we work collaboratively to understand your communications challenges, shift opinions, and enact change. It’s our mission to help you achieve yours.
By targeting people instead of focusing on a handful of publications, we reach your targets everywhere they go: streaming video content, reading news, listening to podcasts and music, or scrolling through social media. We work with only the most trusted and transparent partners, allowing us to create a scalable inventory ecosystem based on quality, efficiency, and reach.
Contact our public affairs team to learn how you can reach your target policymakers.
