Audience segments
Optimal only uses demographic attributes, such as age, gender, education level, and residential setting, in order to create health-related audience segments. Optimal does not use identifiable health information, as defined under HIPAA or relevant US State Privacy Laws, in order to create its audience segments.
We regularly update the chart below to share the top predictive factors used to create each scaled audience segment.
| Condition | Predictive Features | ||||
| Acne | Inferred Age | Age Group Expanded 18-29 | Census Cohort County Count | Tax Assessed Total Value | Gender (Female) |
| Alcohol Consumption | Census Cohort County Count | Tax Assessed Total Value | Census Median HH Income | Census Median Home Value | Inferred Age |
| Ankle/ Foot Pain | Age | Inferred Age | Census Cohort County Count | Occupation Group | Political_Ideology |
| BackPain | Inferred Age | Census Cohort County Count | Census Median Home Value | Political_Ideology | Home Year Built |
| Baldness | Census Cohort County Count | Tax Assessed Total Value | Inferred Age | Census Median HH Income | Census Median Home Value |
| Chronic Pain | Home_Shed | Political_Ideology | Inferred Age | Rooms Storm Shelter False | Community Reinvestment Act_Classification Code |
| Color Blindness | Inferred Age | Gender (Male) | Gender (Female) | Political_Ideology | Census Cohort County Count |
| Constipation | Inferred Age | Age | Age Group Expanded 18-29 | Age Group Expanded 18-29 | Occupation Group |
| Contact Lens User | Inferred Age | Census Cohort County Count | Census Median HH Income | Home Year Built | Tax Assessed Total Value |
| Corrected Vision | Inferred Age | Political_Ideology | Census Cohort County Count | Census Median HH Income | Tax Assessed Total Value |
| Cosmetic Surgery | Inferred Age | Gender (Male) | Gender (Female) | Census Cohort County Count | Political_Ideology |
| Dandruff | Political_Ideology | Inferred Age | Home_Dwelling Type (Multiple Family Dwelling Unit) | Age Group Expanded 18-29 | Education (Completed High School) |
| Dry Eyes | Inferred Age | Political_Ideology | Census Cohort County Count | Age Group Expanded 18-29 | Age Group Expanded 18-29 |
| Dry Skin | Age | Inferred Age | Gender (Female) | Census Median Home Value | Census Cohort County Count |
| Elbow Pain | Inferred Age | Political_Ideology | Education (Completed Graduate School) | Household_Inferred Rank of Individual | Census Cohort County Count |
| Elective Surgery | Inferred Age | Census Cohort County Count | Parking Garage Area | Tax Assessed Total Value | Education |
| GERD | Age | Travel_General Interest | Inferred Age | Home_Fence Type | DMA |
| Gluten Intolerance | Inferred Age | Census Cohort County Count | Tax Assessed Total Value | Census Median HH Income | Home Year Built |
| Heartburn | Census Cohort County Count | Census Median HH Income | Tax Assessed Total Value | Inferred Age | Census Median Home Value |
| High BMI | Inferred Age | Tax Assessed Total Value | Census Median Home Value | Census Cohort County Count | Census Median HH Income |
| Hip Pain | Inferred Age | Age Group Expanded 18-29 | Political_Ideology | Age Group Expanded 18-29 | Gender (Female) |
| Injury/Surgery Pain | Census Cohort County Count | Inferred Age | Census Median HH Income | Tax Assessed Total Value | Census Median Home Value |
| Low BMI | Census Median HH Income | Census Cohort County Count | Inferred Age | Tax Assessed Total Value | Home Refinance Amount |
| Neck Pain | Age Group Expanded 18-29 | Inferred Age | Ethnic Group Rollup | Age Group Expanded 18-29 | Census Cohort County Count |
| Normal BMI | Tax Assessed Total Value | Census Cohort County Count | Census Median HH Income | Census Median Home Value | Inferred Age |
| Pain All | Inferred Age | Age | Census Cohort County Count | Census Median HH Income | Tax Assessed Total Value |
| Pharmacy Preference Costco | Inferred Age | Region | Census Median Home Value | Census Cohort County Count | Census Median HH Income |
| Pharmacy Preference CVS | Inferred Age | Census Cohort County Count | Political_Ideology | Census Median Home Value | Religion |
| Pharmacy Preference Express | Age | Inferred Age | Home_Shed | Home_Fence Type | Tax Assessed Total Value |
| Pharmacy Preference Kroger | Religion | Inferred Age | Tax Assessed Total Value | Census Median Home Value | Census Cohort County Count |
| Pharmacy Preference OptumRX | Inferred Age | Census Cohort County Count | Age Group Expanded 18-29 | Census Median HH Income | Political_Ideology |
| Pharmacy Preference Rite Aid | Region | Inferred Age | Religion | Tax Assessed Total Value | Census Cohort County Count |
| Pharmacy Preference Walgreens | Demographics | Census | Expanded Demographics | Expanded Demographics | Census |
| Pharmacy Preference Walmart | Inferred Age | Age Group Expanded 18-29 | Political_Ideology | Tax Assessed Total Value | Home Refinance Amount |
| Physical Activity High | Census Cohort County Count | Inferred Age | Tax Assessed Total Value | Census Median HH Income | Home Year Built |
| Physical Activity Low | Census Cohort County Count | Tax Assessed Total Value | Census Median HH Income | Inferred Age | Census Median Home Value |
| Sciatica | Inferred Age | Census Cohort County Count | Tax Assessed Total Value | Gender (Female) | Census Median HH Income |
| Seasonal Allergies | Inferred Age | Political_Ideology | Gender (Female) | Birth Date Confidence ID | Census Cohort County Count |
| Sensitive Teeth | Gender (Female) | Age | Political_Ideology | Gender (Male) | Age Group Expanded 18-29 |
| Shoulder Pain | Inferred Age | Age | Census Cohort County Count | Census Median HH Income | Home Refinance Amount |
| Sinusitis Shoppers | Age | Inferred Age | Home_Fence Type | Travel_General Interest | Census Cohort County Count |
| Skin Care Shoppers | Age | Inferred Age | Census Cohort County Count | Home Year Built | Occupation Group |
| Smoking Cessation | Age | Inferred Age | Travel_General Interest | Online Purchases_Buyer | Home_Shed |
| Vaccine Hesitancy | Age | Inferred Age | Home_Shed | Home_Fence Type | Tax Assessed Total Value |
| Vision Impairment | Inferred Age | Home_Shed | DMA | Census Cohort County Count | Census Median HH Income |
| Vitamins Supplements | Inferred Age | Political_Ideology | Census Cohort County Count | Age Group Expanded 18-29 | Census Median Home Value |
| Wears Eyeglasses | Age | Inferred Age | Political_Ideology | Online Purchases_Buyer | Occupation Group |